According to an industry insider website, CNN is reeling from their recent ratings disaster. So much so that they are cutting 300 jobs, with “many being older employees with years at the network.” FTVLive.com says “word is that just under 200 people will be pink-slipped and just over 100 will be offered a buyout.” This is not, of course, the kind of move a company makes when it’s on top of the world.
But CNN hasn’t been on top of the world for a very long time. Encouraged by the boost in ratings (and ad sales) they got when Donald Trump first came on the scene, the powers-that-be officially turned the cable news channel into a one-stop shop for all things Hate Trump. This questionable decision was only made worse after the election and the inauguration. At that point, while still thinly masquerading as an objective news outlet, the network embraced its role as Resistance Television. The ratings softened, however, as CNN couldn’t keep up with the outright liberal propaganda of MSNBC or the conservative oasis of Fox News.
And then came the Mueller report.
After viewers realized that CNN had been lying to them for two years about President Trump’s criminal alliance with Vladimir Putin, they tuned out in droves. Now, losing badly in the ratings to not only Fox and MSNBC but to the Food Network, HGTV, and TLC, the network has no choice but to prepare for what is likely to be a grim slide into utter obsolescence.
For what it’s worth, while CNN is acknowledging the voluntary buyouts, a network spokesman denies that there have been 200 layoffs.
“There’s a rumor making the rounds today about big impending layoffs at CNN,” tweeted host Brian Stelter. “A CNN spokeswoman is knocking it down on the record: ‘No layoffs.’ There WERE voluntary buyouts throughout the organization, and about 100 people opted for it.”
Whether or not the layoffs part of the story is true, however, there can be no doubt that CNN has a tough hole to climb out of if it ever wants to regain its dominance over the cable news airwaves. Firing White House correspondent Jim Acosta, the most ridiculous clown on television, might be a good start in the right direction. Then they can address the primetime, hysteria-tinged lineup of Anderson Cooper, Chris Cuomo, and Don Lemon.
From everything we can tell, though, the network is poised to turn the next two years into a repeat of the last two. If, after that, CNN is reduced to showing old black and white movies for most of each day, well, they won’t be able to say they weren’t warned.